Helping Dropbox customers join shared folders with confidence and ease

On Dropbox mobile, we’d seen a downward trend of recipients joining folders. We knew from prior research that recipients didn't understand what was being asked of them or what they had access to.

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  • I went through many design iterations and research, but in the end, my goal was to use simple copy and content design updates to improve the user experience. Bonus: these were improvements were also low cost to Engineering.

    • Adding the folder size made it clear to users how much space the folder will take up on their Dropbox if they join it.

    • The header Join to collaborate carries the weight of this interstitial screen and gives an impression of deeper engagement, like commenting and suggesting edits.

    • Updating the CTA from Add to Dropbox to Join folder aligned the language and the steps in the flow.

    • Letting the users preview the content further encouraged users to join.

  • My design partner and I went through many design iterations and research, but in the end, simple content updates won out as they were low cost to Engineering.
    • I added the folder size to make it clear to users how much space the folder will take up on their Dropbox when they join
    • I changed the header Join to collaborate to carry the weight of this interstitial screen and give an impression of deeper engagement, like commenting and suggesting edits
    • I updated the CTA from Add to Dropbox to Join folder to align the language and the steps in the flow
    • I added the Preview folder link to further encourage users to join

  • Our quantitative results hit the mark. We saw:
    • $450k annual yield upon GA
    • 350% lift on joining (logged in users) and a 7x life on joining (logged out users)
    • 140% lift on sign-in and sign ups

    Not only did we see significant improvements in recipient joins, we also received qualitative feedback in usability testing that recipients:
    • Understood what was in the folder
    • Knew what they could do with the folder contents
    • Understood how much space the shared folder would take up on their Dropbox account

To learn more about the Dropbox recipient experience, reach out to me at nico@nicomk.design.