Writer
Designer
Outdoor Cat

I’m a UX Designer, Strategist, and Writer who is passionate about leveraging user testing and data to craft empathetic and intuitive user experiences.

Content Strategy and Information Architecture?
I operate from a high altitude, and my super power is bringing it all together.
Need someone to build you a Content Design System?
Done and dusted.
What about AI?
I’ve successfully implemented AI tools to create better content at scale.
Engaging microcopy?
Second nature.

If you’re interested in seeing password-protected projects, reach out to me at nico@nicomk.design.

Mobile

  • Protected: Error handling

    In 2023, I updated over 50 mobile errors across Dropbox Uploads and Sharing experiences. Reach out to me to learn more about how I managed my time and updated myriad flows, improving the overall user experience.

  • Protected: End-to-end closing experience

    The Zillow closing experience included full mobile flows, email prompting, and signature flows.

  • Case study; David Prize finalist

Web

  • Protected: End-to-end closing experience

    The Zillow closing experience included full mobile flows, email prompting, and signature flows.

  • Check out the complete redesign of Challenger Breadware, and learn how our marketing and design efforts helped improve sales by a whopping 800%.

  • Protected: Audi Modern Retail

    Check out the content strategy and visual design I created for Audi’s internal site refresh.

AI | Systems

  • Click above to find out how I helped build an AI bot that saved Content Designers more than 3.5k hours per year at Dropbox!

  • Protected: Zillow Content Design Style Guide MVP

  • Protected: Zillow design documentation alignment strategy

On collaboration

“Nico's work to centralize, update, and modernize critical Dropbox writing documentation will have a major effect on all writers, content creators, and writing-adjacent teams across the company. The Dropbox Manual of Style was over a decade out of date. It was missing critical updates, and lacked context for much of the existing terminology. To put it bluntly, it was a mess, and as a result, it had been widely abandoned by Dropboxers. Nico has advanced the rebuilding and modernization of the manual of style more in two months than has been accomplished in the previous five and a half years. Not only did she evaluate every single term (out of 525+), she also chased down context, and consulted with writers across specializations and areas of concentration. She also worked with accessibility and localization. And she continues to restructure guidance in a way that works with Al tools. Additionally, Nico is the Operations Lead for the Dropbox Editorial Council. She has lead the efforts to unify our writing and content teams at the leadership level. She regularly sets up meetings with other leads from brand and marketing writing, CX, localization, accessibility, and more. She is a doing a lot of the legwork to break down long established silos, and it's working.”

— Shaun Kissing, Senior Copywriter, Writer

“Documentation and Process Improvement Champion! Over the last several months, Nico has collaborated with me on several projects to amplify accessibility efforts. She has been able to update and clarify very high profile documents that are critically important for both onboarding and as a reference tool for long-time employees. This has included brining together the Editorial Council and Accessibility Program Manager to develop a section of the Dropbox Manual of Style to address accessibility and to provide more appropriate language that avoids ableist language. Her forward thinking, hands-on approach to address these reference documents will allow for more streamlined ways to provide critical information to writers, designers, and others at the company. The development or updated of these materials has coincided with invitations to presentations especially to Design Systems as well as comms and Slack posts to ensure that the entire community can benefit from these resources. Documentation is often not elevated as a high priority task but the long-term impact can be substantial. For accessibility, this can mean that we reduce the possibility of offending our customers or even creating unusable products for them which could result in financial and legal impacts to the company. I look forward to continuing to work with Nico to support the needs of all customers.

— Jimi Gilroy, Accessibility Program Manager, Dropbox

“The deliverable of updated living documentation for all the terms we use in product at Dropbox was a huge undertaking with a company-wide impact. Thank you for auditing our existing terms, creating focused meetings to collaborate, asking for feedback and alignment from the entire content design team, putting all into Confluence, and believing in the value of this work. This resource is invaluable as a source of truth and great for onboarding anyone. It scales content design as a reference for product designers, product managers, and beyond in a format that is searchable with the ability to share links to specific terms. The pure magic is that it feeds into answers provided to questions with a Slack AI integration— thanks to Nico for continuing to tweak the formatting.

—Ginger Black, Lead Content Designer, Dash AI

“I’ve worked with Nico on Product Design, Content Strategy, and UX Design. Projects included ideation, design and strategy for both new and existing websites, as well as digital campaign strategy. Nico understands current UX best practices, is interested in the latest standards and trends
(in a great way!), and is a veteran writer and content strategist. This is an excellent combination. Nico is absolutely unafraid to try new things or work outside of her wheelhouse. She takes both direction and initiative, and as such, she will hit on all the required points, and will also bring fresh perspective to an assignment or project.”

— Elizabeth Azen Andia, VP Brand Creative Director, WSJ

“Nico is one of the strongest UXers I've ever had the pleasure of working with. She's extremely collaborative, thoughtful, and user-focused. Nico isn't afraid to ask tough questions, and she's always ready to dive deep into the "why." She takes initiative with every project and seeks feedback at every turn. She's extremely skilled at giving and receiving feedback. Nico is passionate about everything she does, and most of all, she's passionate about solving user problems. She immerses herself in every phase of the UX process and brings so much value at every step. I love collaborating with Nico; she's a joy to work with!”

— Marisa Cheatum, Senior UX Content Designer, Webflow

“Nichole has an innate ability to empathize with and understand both her clients and their users. By asking thoughtful questions she draws out pain points and customer-centric solutions. Nichole is collaborative and passionate in her work. She can visualize the big picture while also driving the execution of smaller UX design details. Nichole was instrumental in leading the completion of a mobile app prototype for my business.”

—Victoria Graham, Founder at Momma Tribe